Coaching & Pricing

Remote coaching.
Built to last a decade,
not a season.

One-to-one, individualized, and delivered entirely remotely to adults 40+ across the US and Canada. Twelve-week minimum — that's how long it takes to produce something worth measuring.

Sound familiar?

Your body has a history.
Your program should too.

You've done this before. You found a program, you were consistent for three weeks, and then your shoulder started talking, or work got busy, or you just quietly stopped.

  • You've got an old injury, a surgery, or a joint that complains when you push it
  • You've tried programs before and they didn't survive contact with your real life
  • You're training but nothing has moved in a year
  • You don't know how to structure a week, so you improvise, and it shows
  • You want someone qualified paying attention, not an app guessing

Here's the actual problem. Every off-the-shelf program is written for a body with no history. Yours has one. That mismatch is why week three hurts.

Build your reserve

Hold more capacity than your life asks for

Everyday life demands a certain amount of strength, mobility and fitness — carrying groceries, getting off the floor, a weekend hike, a flight of stairs with a suitcase. Most people are training right up against that line, with nothing spare.

The goal of this coaching is to build a margin above it: more strength, more aerobic capacity, more mobility and more day-to-day capability than life currently demands. That margin is your reserve. It's what lets you say yes to the trip, the grandkids, the sport, the surprise, without wondering if your body is up to it. It's calm, unglamorous work — and it compounds.

Your Plan

What twelve weeks looks like

Screen

Week 0

Full intake, injury history and a remote movement assessment. We establish a baseline we can come back to, and find the weak link before it finds you.

Build

Weeks 1–4

Three sessions a week, full body, at an intensity that will feel too easy. Squat, hinge, push, pull, carry, single leg. Mobility work folded in where the screen flagged it. One target: show up.

Load

Weeks 5–9

Progressive overload on the lifts that tolerated Build, plus accessory work aimed squarely at whatever the screen flagged. This is the part that actually changes strength.

Prove

Weeks 10–12

A short deload, then we retest week zero. Same screen, same numbers, side by side. Then we plan the next block.

Every week in between runs on a weekly 1:1 coaching call, not a fixed checkpoint every four weeks — see below.

Weekly Private Coaching

A weekly 1:1 call, and a weekly group session

Weekly 1:1 (about 30 minutes)

Accountability, a review of the week, problem solving around whatever got in the way, a little education, and planning the week ahead together. It's a coaching conversation, not a status report you sit through.

Weekly group coaching & Q&A

A short lesson — roughly 15 to 20 minutes — followed by open group discussion and questions. It complements your 1:1 call, and it's a chance to hear what other clients are working through too.

Coach Access + Adaptation

The goal isn't to keep you dependent on a coach

It's to help you get better at managing your own health and fitness, with an experienced guide in your corner.

That means asking good questions, not just handing you a program. Understanding why you do what you do, where the barriers actually are, and what patterns keep showing up. We work through those together — building your knowledge, your skills and your confidence alongside your strength.

The point is long-term success, not a quick fix. Some clients end up needing less from me over time, and that's the plan working, not it failing.

Measure + Reassess

Week 0 screening, retested at week 12

The programme starts with a baseline, and ends by putting the same numbers beside it. No guessing about whether twelve weeks worked.

What we measure at week 0

A full intake and injury history, a remote movement assessment, and a first set of baseline numbers — the same screen we will run again at the end.

What happens at week 12

A short deload, then the week-0 screen run again. Same movements, same conditions, side by side. We read the change together and plan the next block from it.

This is a coaching protocol, not a clinical test, and I will not quote you a body-fat percentage. What the retest gives us is the direction and size of change on your own numbers over twelve weeks — which is the part that actually tells us whether the plan is working.

What's included

What coaching actually looks like week to week

  • An initial assessment covering your goals, training history, current activity, lifestyle, equipment, barriers and priorities, so we both know where you're starting from
  • A movement assessment to flag mobility or movement limitations, with corrective and preparatory work folded into your program — not diagnosis or treatment, coaching
  • Individualized training delivered through Everfit — strength, mobility, conditioning, balance and daily activity, evolving with your progress and your week. Not a PDF plan; a living program
  • A weekly 1:1 coaching call, about 30 minutes, for accountability, problem solving and planning the week ahead
  • Accountability and tracking through Everfit — training, activity and progress, kept useful, not obsessive
  • Ongoing program adjustment as your schedule, equipment, recovery and goals change — the difference between a plan and a coaching relationship
  • Direct access to me between sessions, Monday to Friday, so an adjustment happens when your week changes rather than waiting for the next call
  • Big-picture health coaching — activity, strength, aerobic fitness, nutrition fundamentals, sleep and recovery, sustainable habits
  • A weekly remote group coaching and Q&A session, alongside your 1:1 call
Who this is for

You're probably a good fit if…

  • You're 40 or older and want to stay strong enough to keep doing what you love, not chase a number on a scale
  • You've got a training history, an old injury, or a body that needs a program written around it, not against it
  • You want a program that changes when your week, your recovery or your equipment does
  • You'd rather have a coach paying attention every week than an app guessing at you
  • You want to keep hiking, traveling, playing your sport, or keeping up with kids or grandkids for years, not just this season
  • You're willing to show up three days a week and to a weekly call
  • You want to understand your own training, not just be told what to do
  • You're comfortable training remotely, with video check-ins and messaging in place of a gym floor
Who this is not for

This probably isn't the right fit if…

  • You need in-person, hands-on treatment for an active injury — that belongs with a physician or physiotherapist, not a remote coach
  • You're looking for medical nutrition therapy, psychotherapy, or a diagnosis — those are outside coaching scope and I'll refer you out
  • You want a static plan you can run without check-ins — the weekly call and the adjustment are the point, not an add-on
  • You're mainly comparing on price rather than looking for a coaching relationship built for years, not weeks
Pricing

One offer, two rates

First 5 clients only

Founding Client

$350 /month CAD

The full coaching relationship: individualized programming through Everfit, weekly 1:1 coaching, weekly group coaching, direct messaging Monday to Friday, and ongoing program adjustment — at a founding rate, while I work closely with a small first group to refine the coaching experience and gather feedback.

Your rate is held for as long as you stay enrolled. When the Founding places are gone, new clients enroll at the Standard rate.

Apply for a founding spot

Already spoken to Jonathan? Start here →

Questions

Things people ask before they start

Is coaching completely remote?

Yes. Everything runs through Everfit and a weekly call: programming, video demonstrations, check-ins, messaging and the movement assessment. There's no in-person component, and you can be anywhere in the US or Canada.

Do I need a gym?

No. Tell me what you have, whether that's a full gym, a garage with a barbell, a couple of dumbbells and a band, or nothing at all, and I write the program to it.

What if I have limitations or past injuries?

That's the situation this service was built for. Tell me everything at intake, including old injuries you think are irrelevant, because they rarely are.

We assess before we load, we start conservatively, and we work around what isn't ready yet while building what is.

If something you bring me is beyond exercise coaching, I'll tell you plainly and refer you to the right regulated professional. Coaching doesn't replace medical care and I won't pretend otherwise.

How much time does training take?

Most people train three days a week. That's enough for real change, and it's realistic enough that you'll still be doing it in six months.

On top of training, plan for the weekly 1:1 call and the weekly group session, both around 20–30 minutes.

What happens in the weekly coaching session?

About 30 minutes, one-to-one. We review the week, work through whatever got in the way, talk through priorities, and plan the week ahead.

It's a coaching conversation, not a status report you sit through.

How does the movement assessment work remotely?

Through video: a set of movement patterns filmed on your phone, plus a detailed intake covering training history, injuries, equipment and goals.

Between the two I can see what your body tolerates well before we write the program.

What does messaging access include?

Direct messaging with me, Monday to Friday, for questions, form checks and adjustments between calls.

It isn't 24/7 and it isn't unlimited on-demand access; it's a working line to your coach during the week.

What happens in the weekly group session?

A short lesson, roughly 15 to 20 minutes, followed by open group Q&A and discussion. It complements your 1:1 call, it doesn't replace it.

What happens after the first 12 weeks?

We retest against your week-zero screen, review what changed, and plan the next block. Coaching continues month to month from there for as long as it's useful to you.

Is this physiotherapy?

No. This is exercise and fitness coaching.

My background is in physical therapy education, which is why the assessment and injury-history work are more thorough than you'd get from a typical program. But the service itself is coaching. I hold a Master of Science in Physical Therapy as a degree and I'm not currently registered as a physiotherapist in Alberta.

What is the Founding Client rate?

$350/month instead of $500, held for as long as you stay enrolled, for the first 5 appropriate clients.

It exists so I can work closely with a small first group, refine the coaching experience, and gather feedback and early outcomes — not as a permanent discount.

What happens when the Founding Client period ends?

Nothing changes for you. Once the 5 founding places are filled, new clients enroll at the Standard rate; existing Founding clients keep their $350/month rate for as long as they stay enrolled.

Next step

Start with a conversation

Twenty-five free minutes. I'll ask about your training and your history, and tell you honestly whether I can help. If I can't, I'll point you somewhere better.

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